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Lead the next phase of connected commerce
Use connected products at scale, improve performance and help others adopt with confidence.
Welcome to Leader
You may be at the Leader stage if your organisation has moved beyond isolated pilots and is using QR codes powered by GS1 across a meaningful part of its portfolio, operations or trading network. You are ready to improve performance, connect more applications and use your experience to shape good practice. Leadership is demonstrated through measurable results, sound governance and the ability to help customers, suppliers and peers progress.
Take Action
Your three Leader actions
Understand the change
Learn what Ambition 2027 and QR Codes powered by GS1 could mean for your organisation
Identify an opportunity
Consider potential use cases, upcoming artwork changes and new products
Involve the right people
Bring relevant colleagues into the conversation and agree what to explore next.
At this stage, connected products can become a strategic capability rather than a standalone packaging feature. You can extend adoption across brands, categories or markets; connect different users to appropriate information; integrate analytics and operational systems; and refine experiences using evidence. You can also help suppliers and trading partners align around standards-based approaches, reducing fragmentation as adoption grows.
