Turn interest into a clear opportunity
Choose a useful starting point and assess what your organisation will need to make it work.
Welcome to Explorer
You may be at the Explorer stage if you understand the broad potential of QR codes powered by GS1 and are now considering where they could create value. You might be comparing consumer engagement, richer product information, provenance, traceability, inventory, waste reduction or recall use cases. The priority is to move from a long list of possibilities to one or two opportunities that are relevant to your organisation and realistic enough to investigate properly.
Take Action
Your five Explorer actions
Choose your priority use case
Identify the customer, business or regulatory opportunity with the greatest relevance.
Map the people and processes
Outline the product information, content and systems needed to support the opportunity.
Identify data and content needs
Outline the product information, content and systems needed to support the opportunity.
Assess readiness and gaps
Review what is already in place and what needs further investigation or support.
Agree your next-step plan
Capture the decisions, owners and questions needed to prepare for activation.
Exploration should cover both the expected benefit and the work required to deliver it. A consumer-facing idea may depend on accurate product information, accessible mobile content and an agreed content owner. A retail or supply-chain use case may depend on additional data, scanning capability, system changes and coordination with trading partners. Looking at these requirements early will help you avoid selecting an attractive idea that cannot yet be supported in practice.
