Move from planning to practical action
Select a focused pilot, prepare the foundations and create your first tested GS1 Digital Link QR Code.
Welcome to Activator
You may be at the Activator stage if your organisation is ready to move from discussion and planning into a first practical implementation. You have a reason to act, an initial use case and people who are prepared to take ownership. The goal is not to transform every product or process at once. It is to choose one useful outcome, prepare the foundations and create a working implementation from which the organisation can learn.
Take Action
Your five Activator actions
Confirm the pilot scope
Define the products, audience, use case and outcome your pilot will address.
Set Measures of Success
Agree how you will evaluate customer value, operational performance and readiness to scale.
Assemble your delivery team
Bring together product, data, packaging, print, technology and commercial owners.
Involve the right people
Define how codes will be created, applied, tested and quality controlled.
Agree the implementation roadmap
Record owners, timings, dependencies and support required to begin the pilot
Good implementation begins before a QR Code is added to artwork. You will need to confirm the correct GTIN, decide what the code should connect to, prepare the relevant information and links, select an appropriate platform or partner route and test the result. Packaging, print, quality, digital, commercial and retail teams may all need to contribute. Keeping the first implementation focused will make these decisions easier to manage.
